Privacy Policy

Effective Date: 1 July, 2025

Anvilcraft (“we,” “our,” or “us”) values your trust and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal data across our website and digital services. By accessing or using our website (www.anvilcraft.com), you agree to the terms outlined in this Privacy Policy.

1. Scope of This Policy

This Privacy Policy applies to all visitors, users, and customers of Anvilcraft’s website, online store, or digital platforms. It governs how we handle your personal data when you browse, purchase, or communicate with us.

2. Information We Collect

We may collect and process the following categories of data:

a. Personal Identification Information:

Full name
Shipping and billing addresses
Email address
Phone number

b. Financial Information:

Payment details (securely processed through third-party providers such as Razorpay, PayPal)

c. Technical and Usage Information:

Access times and referring URLs
Interaction with our site, including page visits and product views (via cookies, pixels, or similar technologies)

d. Order and Communication History:

Purchase history and preferences
Customer support interactions (emails, chat, phone records)

3. How We Use Your Information

We use the collected information for legitimate business purposes, including:

To process, fulfill, and deliver your orders
To send transactional updates (order confirmations, tracking info, etc.)
To communicate promotional offers (only if opted-in)
To personalize and improve your shopping experience
To conduct data analytics and site optimization
To detect and prevent fraud or unauthorized transactions

4. Legal Basis for Processing

We rely on the following legal grounds to process your personal data:

Your consent
Fulfillment of a contractual obligation
Compliance with legal obligations
Legitimate business interests (e.g., marketing, fraud prevention, site analytics)

5. Data Retention

We retain your personal data only as long as necessary to:

Fulfill the purpose for which it was collected
Comply with legal, tax, or regulatory obligations
Resolve disputes and enforce our agreements

6. Data Security

We implement advanced technical and organizational measures to protect your personal data, including:

SSL encryption for all website traffic
PCI-compliant payment gateways
Regular security audits and monitoring
Access control protocols for data storage systems

Although no system can be guaranteed to be 100% secure, we take appropriate steps to mitigate any potential risk.

7. Sharing of Data with Third Parties

We do not sell or rent your personal data. However, we share it with selected service providers strictly for operational purposes:

a. Payment Gateways:

Razorpay, PayPal (to securely process payments)

b. Logistics and Shipping:

Delhivery, DTDC, Blue Dart, India Post (to facilitate delivery)

c. Analytics and Marketing:

Google Analytics, Facebook Pixel (to analyze site performance and personalize marketing)

Each partner is contractually bound to comply with applicable privacy laws and to use your information only for the services they provide.

8. Your Data Protection Rights

Depending on your location, you may have the following rights:

Access your data
Correct inaccurate or incomplete data
Request deletion of your personal data
Restrict or object to data processing
Withdraw consent at any time (without affecting the lawfulness of prior processing)

To exercise your rights, email us at privacy@anvilcraft.com.

9. Cookies and Tracking Technologies

We use cookies and other tracking tools to:

Understand user behavior
Personalize content and ads
Improve website functionality

You may disable cookies in your browser settings. For more, read our separate Cookie Policy.

10. Children’s Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect data from children without verified parental consent.

11. International Data Transfers

Although we primarily operate in India, some of our third-party partners may process your data in other countries. In such cases, we ensure that appropriate safeguards (such as contractual clauses or data protection certifications) are in place.

12. Policy Updates

We reserve the right to amend this Privacy Policy from time to time. Changes will be posted on this page with an updated “Effective Date.” Continued use of the site implies acceptance of the revised policy.

Thank you for trusting Anvilcraft. Your privacy is important to us.